The last is from microscopic, the strategy of management and operation is put forward based analysis of outer environment.
最后是从微观层面，即在外部环境分析的基础上，提出了应对环境变化的管理策略及经营策略。
Situational analysis: in the first step of planning the outer as well as international environment of the company is analysed.
情景分析：第一步，分析除本公司外其他的公司的情况，以及国际环境。
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